11.17.10
Advertising Funnies
“Act Naturally” is the first time I’ve ever had advertising stuck on my music. There wasn’t much opportunity for that back in the days of The Four G’s Hotel in Bethlehem.
YouTube checks your videos with some type of scanner when uploaded.
It determines if some of the content is raided from other sources, which — of course — it is in the spirit of fair use. At which point you get a note telling you ads will run with it.
In this way YouTube monetizes things it thinks have a chance at being popular due to the way sheep 15-17 year-olds search the site. The joke is the unsophisticated viewer may not realize you’re not the one putting in the overlay advertising.
In this case, the scan trigger was subtitled rant-in-the-bunker parody.
So “Act Naturally” now has lots of ads attached to it, some coincidentally amusing. Dick Destiny and Honey-Nut Cheerios. Or pastries and cupcakes made in a regional bakery/supermarket. Or Susan Boyle’s new album on iJobs. You haveta admit that’s really choice considering the nature of DD stuff.
Also common, ads for Rhapsody, the other on-line music store.
Everyone with any brains knows no one small is allowed to earn any money making music. In the age of the web it’s all for the famous.
Backed by a label, great publicity and a place like Nashville or LA, the known fancy and fine can get dispensations from Steve Jobs, the most powerful man in the world, and other barnacles and wanna-bes, to sell music and grant them a piece. Even the Beatles, half of them dead, serve iSteve.
Additionally, the famous can get more by having the intros to their vids as conveyors for television-style commercial advertising.
Of course, there was a brief period when stupid people believed the Internet was a liberalizing and leveling thing. But they’ve all been shown the door after helpfully lubricating the running off of all B, C and D list talent. Rightly so.
What’s important is that the wonderful people get all the spoil. And that’s how it should be. Anyone who doesn’t know that isn’t mentally fit.
You can see what’s randomly advertised now here.
Absolute hilarity through coincidental ad juxtaposition — screen snapshot.
