02.16.10
The Mighty Omega to Bumwine’s Alpha
I could not resist this delightful story, spied today at the Register, on Sink the Bismarck!, the world’s mightiest beer.
Reports the Reg:
A Scottish brewer appears to have torpedoed a German rival’s claim to the world’s strongest beer, by bottling a “quadruple IPA” weighing in at a liver-bashing 41 per cent ABV.
Just weeks after German outfit Schorschbrau floated its 40 per cent Schorschbock, Aberdeenshire hop-botherer BrewDog has counterattacked with the provocatively-named Sink The Bismarck
“[At] £40 for a 330ml bottle, we doubt anyone will be quaffing a Sink the Bismarck! like Saturday night fighting lager,” adds the Register, somewhat drily.
That’s about $62.70.
Coincidentally, Pasadena has two upscale stores known for sale of pricey and super-pricey UK ales: Whole Foods on the east side and Bristol Farms in south Pas.
Although Sink the Bismarck! is only sold on-line, DD is sure there are probably a number of people in the mansion districts who’d buy it, if only for the conspicuous consumption display value.
Buckfast Tonic Wine remains seemingly unthreatened as the hooligan solvent of choice in Scotland.
The Reg includes a wonderful pic of an old Spitfire ale advertising campaign. I had to borrow it.
If memory serves, DD has seen Spitfire, and even bought it once or twice, in Pasadena.
The Germans would seem to have little retaliatory recourse in the naming wars.
Graf Spee?
Nope, beaten off the River Plate by inferiors.
Gunther Prien, the U-boat commander who sneaked into Scapa Flow and torpedoed Royal Oak?
Nope, too obscure.
They could steal Hood, with the tagline — “Almost everyone goes down in one bottle.”
But that would be just mean.